Head of Trade Marketing

  • Location

    Amsterdam

  • Sector:

    Executive

  • Contact:

    Edina Struhar

  • Job ref:

    JN -062021-26142

  • Published:

    14 days ago

  • Expiry date:

    2021-11-11

Our client is a major name in the Consumer Electronics/Homecare sector. The company was formed almost 140 years ago in the US and remains a family-owned business. A market leader in the US and a growing presence globally, this company is definitely going places and offering great opportunities. The international office in Amsterdam is looking for a Head of Trade Marketing to join their team.

Key responsibilities:

  • Develop and execute the trade shopper marketing vision and strategy

  • Identify business opportunities through market insights

  • Influencing customer purchasing behavior and maximizing growth

  • Set clear targets on the basis of sales

  • Develop Channel & category management plan

  • Develop deep insights in the shopper decision journey, market dynamics and channel strategies

  • Drive category management projects

  • Develop and monitor trade communication plans

  • Collaborate closely with key distributors on improving the brand performance

  • Develop retail activation programs

  • Leading a team of trade marketers

The successful candidate:

  • 10+ years of trade/distribution/brand activation experience

  • Proven leadership and management experience

  • University degree in marketing/business or related

  • Business fluency in English

  • Background in FMCG/retail/consumer electronics industry

  • Experience with working with distributors/retailers and collaborating with the sales team

  • Commercial mindset & good analytical skills

  • Creativity & proactiveness

  • A self-starter with a strong energy

You have the required skills and are ready to embrace a new challenge in a senior role?

Feel free to apply or contact me for more information at Edina@adamsrecruitment.com.