Category Marketing Manager

  • Location

    Amsterdam

  • Sector:

    Marketing

  • Contact:

    Edina Struhar

  • Job ref:

    JN -072021-26167

  • Published:

    4 months ago

  • Expiry date:

    2021-11-28

Our client is a major name in the Consumer Electronics/Homecare sector. The company was formed almost 140 years ago in the US and remains a family-owned business. A market leader in the US and with a growing presence globally, this company is massively growing their international team in Amsterdam. We have an opportunity for a Business Category Marketing Manager on a European level to own the category’s strategy and P&L.

Key responsibilities:

  • Create the European market plan and portfolio 4P strategy for the owned (sub) categories

  • Collaborate with the commercial teams on translating the strategy to executional plans

  • Work with the Upstream International Product Marketing team to ensure the roadmap delivers on local market needs and supports the growth ambitions

  • Act as the first point of contact for the sub-category in the European commercial organization

  • Ensure product launches and deliverables are delivered in time and in full to support a perfect launch of owned subcategories

  • Responsible for defining and implementing pricing strategies for sub-categories to maximize financial objectives as well as optimizing competitive position in the marketing place

  • Provide fact-based insights on market needs and opportunities to support targets and growth ambitions

  • Drive strategic marketing projects & quality improvement regarding category vision and daily management

  • Support top management with high quality input for annual and quarterly business planning 

Your profile:

  • Master’s degree and 6-10 years of professional experience, specialized in downstream marketing in FMCG industry

  • Strong Analytical capabilities and curiosity

  • Strong influential and excellent stakeholder management skills

  • Collaborative mindset and ability to work across cultures

  • Experience in projects ownership and driving the full product execution

  • Experience with cross-functional collaboration

  • Demonstrated experience and skills in Performance measurement, Marketing Mix Optimization

  • Business fluency in English                                                                              

  • Strong problem-solving and organizational skills

  • Positive attitude and the ability to build good working relationships with others, both internally and externally

This is a super opportunity to join a dynamic international business in their superb international office in Amsterdam. Interested?

Feel free to apply or contact me for more information at Edina@adamsrecruitment.com.