What motivates your employees?

According to recent research, the most important factor in choosing a job or employer for candidates is the balance between work and private life. The research carried out by persgroup banen and Nyenrode business university looked into six different reasons why candidates choose for a certain job or employer.

The most important factor for 2010 was balance in combination with the possibility to organize their own time. In second place, was challenge and development opportunities followed by freedom and autonomy.

The least importance was position, power and status. Professor Lidewey van der Sluis, linked to Nyenrode comments: Incentives are the driving force behind talent development. Having insight into the motivation of people makes it easier to match employer and employee optimally which ultimately results in companies being able to keep their staff for longer.

Out of the research it also became clear that the motivating factors differ based on the level of education. The higher the education level, the more relevant for example the social contribution the company makes is. Besides training, age, branch and function also had influence on peoples motivation.

The researchers delved further into the importance of other aspects of work satisfaction, such as salary, work atmosphere and responsibility. It appears that employees of 2010 are most satisfied by job certainty (a fixed contract), independence and responsibility. People attach the most value to a good work atmosphere although the research showed that many were not extremely satisfied by their current work environment.